In its purest and most literal form CRM stands for Customer Relationship Management. A system or strategy for managing client interactions, dealing with future and current customers, optimizing and systematizing relationships.
CRM means creating a culture where the customer is at the very heart of the organization and every decision made, new product launched, and communication sent out have the satisfaction of the customer in mind. It is about car-ing and satisfying needs, creating relationships and serving.
In this aspect, an entry-level CRM tool a-Phe SalesCRM will help you compile and store customer data, track individual customers’ progress through the sales pipeline, manage leads and opportunities.
